Marketing, Promoting Your Business Online.
Search engines account for an estimated 85% of traffic to web sites, particularly first time visits, and these visitors are people who are already looking for your products or services.
One of the most popular search engines in Ireland is Google. With many Irish people using this as their homepage on their pc's in work and at home it is vital for your business or service to get listed. If you are not in google's listing then you are basically ex directory.
Once your site is listed by Google they will assign a Page Rank to your site depending on how they value your website. Being ranked in a significant position under the search phrases that people are typing in will result in additional traffic to your website. You may be appearing under your company name, but are you coming up in the top 30 results under more generic phrases? For more information on how "Google Page Rank" works then visit the official Google Page Rank.
* Remember if the quality guidelines in which a web site is designed and the layout is not to Google's satisfaction then don't be too surprised if the site is removed and will no longer show up in Google results. In fact they also remove your listing from partner sites too. Google take the Internet seriously, I would advise you to do so too.
Other search engines such as Yahoo Ireland , MSN Ireland and Eircom.net are also popular. A note to remember is that each search engine has its own algorithm in which they read and index web sites, so the same search term can produce different results.
With our online marketing service we can ensure that your site not only gets visitors but gets the people who are actively looking for your product or service.
Many search engines are partnered with others and it is crucial to be aware of these partnerships to get the maximum exposure for your site.
A guaranteed way to get listed is to pay for your listing. This is generally called Pay Per Click or Cost Per Click. For more information on this see our page on Pay Per Click Advertising.
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